This Rolex Gold-Framed Official Retail Dealer Nameplate showcases the brand’s legacy through a sleek, gold-framed rectangular design. The face features a horizontally brushed aluminum plate with the iconic Rolex crown and logo in raised gold-tone relief, offering a refined contrast against the silver surface. Encased in a metallic gold border, the structure includes a foldable rear support stand, making it ideal for countertop or vitrined display. A subtle industrial stamp marked “RMA 101” on the reverse authenticates its origin from Rolex’s official dealer supply. Presented alongside a smaller matching variant, this piece exemplifies mid-century Swiss boutique aesthetics.

The display plaque was produced exclusively for authorized Rolex retail boutiques, reflecting the brand’s strict visual identity guidelines. Likely made in Switzerland, they adhere to Rolex’s standards for corporate branding materials used throughout its global network of official retailers.

The small plaque is shown for size comparison only and is not included in the sale.

Length: 6.5’’/16.15

Width: 4.0’’/10.16cm